Founder of Fashionistas Concept

With more than 20 years at the heart of the international fashion industry, Natalia Tokina has built her career around relationships, intuition, and a deep understanding of the global fashion landscape. Today, she leads a team of fashion professionals connecting brands, retailers, and manufacturers across international markets, creating opportunities and building strong, lasting partnerships within the industry.

In 2004, she founded Tuttifrutti Agency and showroom establishing long-standing relationships with brands, retailers and manufacturing partners across international markets.

In 2024, Natalia opened a new chapter with the creation of Fashionistas Concept, a fresh expression of her decades of experience in the international fashion industry.

Today, she leads a dedicated team, bringing together deep industry expertise, an international network, and a shared passion for fashion. Rooted in trusted relationships and driven by a contemporary vision, Fashionistas Concept connects brands, retailers, and manufacturers across global markets, creating meaningful connections and new opportunities within the ever-evolving fashion landscape.