20+ YEARS ONE CONTINUING VISION
Fashion Expertise. Global Connections. Personal Approach.
Founded by Natalia Tokina
Fashionistas Concept brings together industry expertise, trusted relationships and a global network, creating meaningful connections and new possibilities for fashion brands.
- SELL-OUT
- SELL-THROUGH
- STOCK TURNOVER
- DAYS OF INVENTORY
- AOV
- FULL-PRICE SELL-OUT
- WHOLESALE
- RETAIL
- FRANCHISING
- MARKETING
- BAGS
- ACCESSORIES
- APPAREL
- SHOES
ABOUT THE FOUNDER
Natalia Tokina
Founder of Fashionistas Concept
“Fashion has always been about people for me. The relationships, the trust, and the creative vision of the people behind every idea, brought to life through the right connections.”
With more than 20 years at the heart of the international fashion industry, Natalia Tokina has built her career around relationships, intuition, and a deep understanding of the global fashion landscape. Today, she leads a team of fashion professionals connecting brands, retailers, and manufacturers across international markets, creating opportunities and building strong, lasting partnerships within the industry.
In 2004, she founded Tuttifrutti Agency and showroom establishing long-standing relationships with brands, retailers and manufacturing partners across international markets.
In 2024, Natalia opened a new chapter with the creation of Fashionistas Concept, a fresh expression of her decades of experience in the international fashion industry.
Today, she leads a dedicated team, bringing together deep industry expertise, an international network, and a shared passion for fashion. Rooted in trusted relationships and driven by a contemporary vision, Fashionistas Concept connects brands, retailers, and manufacturers across global markets, creating meaningful connections and new opportunities within the ever-evolving fashion landscape.
ABOUT US
Fashionistas Concept SAGL provides strategic methods to our clients through forecasting, strategy planning, sales analysis; post-sales customer service, and marketing. Our mission is to work collaboratively on your brand’s vision to execute the desired results.
Wholesale Development
Retail and Franchising
Marketing and PR
Post Sales Assistance
Product market fit
OUR CLIENTS
We operate with an extensive network of over 500 multibrand boutiques and franchise partners across Eastern Europe, including key markets such as Russia, Ukraine, Kazakhstan, Belarus, Moldova, Lithuania, Czech Republic, Azerbaijan, Georgia, Latvia and many others.
With 20 years of regional expertise, we have cultivated a reputation for reliability and trust, building strong relationships with partners and clients. This experience ensures a deep understanding of local markets, enabling the company to deliver exceptional results and foster long-lasting collaborations.
FROM BRAND TO MARKET
Our all-in-one approach drives the growth and reputation of a luxury brands by balancing high-level strategy with day-to-day sales and relationship management, ensuring the brand’s consistent image and market presence.
Your Brand. Our Expertise. Shared Growth.
20+ YEARS
+200 CUSTOMERS & PARTNERS
01 | Dedicated Brand Management
A dedicated team, focused on your brand’s development and commercial performance. Every partnership starts with a deep understanding of the brand, its positioning, ambitions, and the specific dynamics of each market.
02 | Market Development & Strategic Partnerships
Relevant opportunities, carefully selected. Retailers, partners, and market channels are identified based on strategic fit, commercial potential, and long-term value. Local market knowledge and established relationships help turn opportunities into meaningful partnerships.
03 | Local Brand Activation
Global positioning, translated for the local market. Campaigns, collaborations, events, and targeted communication are developed around the right local opportunities and partners strengthening visibility while keeping the brand relevant to its market.
04 | Sales Excellence & Operational Support
From first order to long-term performance. Order management, payment, logistics, after-sales support, retail training, and ongoing performance monitoring ensure that commercial execution remains consistent and aligned with agreed objectives.
05 | Data-Driven Performance & Market Intelligence
Clearer decisions through better market visibility. Sell-through, stock turnover, inventory levels, average order value, product performance, markdowns, and full-price sales provide the basis for identifying opportunities, optimizing inventory, and building sustainable growth.
OUR PORTFOLIO
Over the years, we have had the privilege of partnering with a diverse array of esteemed brands, helping them expand their reach and strengthen customer loyalty in the dynamic East European market. From luxury fashion houses to innovative lifestyle labels, our portfolio reflects a commitment to excellence and tailored strategies that drive measurable results.
CONTACT US
You are a brand and interested in collaborating with us to boost you East European sales? Or you’re a buyer interested in a specific brand for your boutique? Get in touch with us!