20+ YEARS
ONE CONTINUING VISION
Fashion Expertise. Global Connections. Personal Approach.
Founded by Natalia Tokina
Fashionistas Concept brings together industry expertise, trusted relationships and a global network, creating meaningful connections and new possibilities for fashion brands.
- SELL-OUT
- SELL-THROUGH
- STOCK TURNOVER
- DAYS OF INVENTORY
- AOV
- FULL-PRICE SELL-OUT
- WHOLESALE
- RETAIL
- FRANCHISING
- MARKETING
- BAGS
- ACCESSORIES
- APPAREL
- SHOES
ABOUT THE FOUNDER
Natalia Tokina
Founder of Fashionistas Concept
“Fashion has always been about people for me. The relationships, the trust, and the creative vision of the people behind every idea, brought to life through the right connections.”
With more than 20 years at the heart of the international fashion industry, Natalia Tokina has built her career around relationships, intuition, and a deep understanding of the global fashion landscape. Today, she leads a team of fashion professionals connecting brands, retailers, and manufacturers across international markets, creating opportunities and building strong, lasting partnerships within the industry.
In 2004, she founded Tuttifrutti Agency and showroom establishing long-standing relationships with brands, retailers and manufacturing partners across international markets.
In 2024, Natalia opened a new chapter with the creation of Fashionistas Concept, a fresh expression of her decades of experience in the international fashion industry.
Today, she leads a dedicated team, bringing together deep industry expertise, an international network, and a shared passion for fashion. Rooted in trusted relationships and driven by a contemporary vision, Fashionistas Concept connects brands, retailers, and manufacturers across global markets, creating meaningful connections and new opportunities within the ever-evolving fashion landscape.
ABOUT US
Fashionistas Concept SAGL provides strategic methods to our clients through forecasting, strategy planning, sales analysis; post-sales customer service, and marketing. Our mission is to work collaboratively on your brand’s vision to execute the desired results.
Wholesale Development
Retail and Franchising
Marketing and PR
Post Sales Assistance
Product market fit
OUR CLIENTS
We operate with an extensive network of over 500 multibrand boutiques and franchise partners across Eastern Europe, including key markets such as Russia, Ukraine, Kazakhstan, Belarus, Moldova, Lithuania, Czech Republic, Azerbaijan, Georgia, Latvia and many others.
With 20 years of regional expertise, we have cultivated a reputation for reliability and trust, building strong relationships with partners and clients. This experience ensures a deep understanding of local markets, enabling the company to deliver exceptional results and foster long-lasting collaborations.
CONTACT US
You are a brand and interested in collaborating with us to boost you East European sales? Or you’re a buyer interested in a specific brand for your boutique? Get in touch with us!
























