Our Services
At Fashionistas Concept, we specialize in helping luxury fashion brands expand and succeed in East European markets. We craft tailored market fit strategies, develop robust wholesale distribution networks, facilitate franchise openings, and provide dedicated local marketing support. Our goal is to ensure your brand thrives while maintaining its exclusivity and prestige.
Why Choose Us
Established in 2004 as a multi-brand showroom specializing in Eastern European markets, Fashionistas Concept has evolved into a leading consultancy, providing 360° development services for select luxury brands. With over 20 years of expertise in the fashion and luxury industries, we focus on supporting European and American brands, with a particular emphasis on Made in Italy, across key markets such as Russia, Ukraine, Kazakhstan, Georgia, Moldavia, Romania, and others.
Headquartered in Lugano, Fashionistas Concept operates without a traditional physical showroom. Instead, we serve as official and exclusive agents for the brands we represent.
At Fashionistas Concept, we are committed to promoting luxury excellence, combining deep market knowledge with a dedication to quality and tradition, helping our partners achieve sustainable growth and success in dynamic markets.
Our Wholesale Approach
By choosing Fashionistas Concept, you gain a dedicated partner with a specialized team for your brand, a proactive approach to market development, expert marketing collaboration, seamless post-sales support, and unparalleled expertise in navigating the cultural, linguistic, and political complexities of some of the most dynamic and demanding markets. Our comprehensive strategy ensures not only immediate results but also sustainable, long-term growth for your brand.
Each brand we represent has a dedicated team member fully focused on its growth and success. This ensures personalized attention, in-depth knowledge of the brand, and tailored strategies to meet specific goals.
Our in-house sales representatives are constantly exploring market opportunities, building relationships with key players, and identifying new avenues for growth. We actively scout for partnerships that align with the brand’s values and objectives.
Our marketing manager, with over 10 years of experience, collaborates directly with your brand’s marketing team to align campaigns, execute localized strategies, and strengthen the brand’s visibility in our target markets.
We provide dedicated customer service specifically for wholesale clients, managing everything post-sale, from logistics to client relations. This ensures a seamless experience for partners and reinforces brand loyalty.
With deep knowledge of markets like Russia, Ukraine, and other former Soviet Union countries, we navigate the cultural, linguistic, and political complexities that can hinder a brand’s growth. Our experience ensures smooth operations and effective market penetration in these challenging regions.
We provide comprehensive retail analytics to optimize boutique performance, including key metrics such as sell-out, sell-through rate, stock turnover, days of inventory, and average order value. Our analysis also highlights best-seller ratios, slow-moving inventory, markdown percentages, and full-price sell-out rates.
Franchise Development: From Concept to Launch
At Fashionistas Concept, we specialize in end-to-end franchise development, ensuring every aspect of your brand’s expansion into new markets is handled with precision.
- Partner Scouting: We identify and evaluate potential franchise partners who align with your brand values and objectives.
- Location Selection: Our team assists in selecting prime locations that maximize visibility and sales potential.
- Retail Orders: We work closely with franchisees to ensure store inventory reflects your brand’s identity and meets local market demands.
- Events and PR: From grand openings to ongoing promotional events, we manage public relations and marketing to establish a strong local presence.
This comprehensive approach ensures that your franchise openings are successful, well-executed, and positioned for long-term growth.
Local Marketing Excellence
We handle all marketing and PR activities in-house, eliminating the need for external agencies. This approach ensures consistency, efficiency, and a deep understanding of your brand’s needs, while also maximizing cost-effectiveness.
Our extensive network of media partners, talent managers, event coordinators, videographers, and photographers allows us to execute campaigns and initiatives with unparalleled professionalism. Every project is tailored to reflect your brand’s identity, ensuring both outstanding results and contained costs—making every investment count.
Additionally, we maintain close personal relationships with some of the most influential Opinion Leaders in the fashion ecosystem in the East European market. These collaborations amplify brand visibility and credibility, connecting your products with trendsetters and high-value audiences.
Our Official Partners
The brands in our portfolio span a variety of styles, from romantic to edgy, and include esteemed names such as Iceberg, Stuart Weitzman (a partnership of over 15 years), Giuseppe Zanotti, Vicini, Pollini, and Trussardi.
